The Web 2.0 revolution has changed knowledge management and the way that organizations, both public and private, operate. More and more organizations and companies are integrating social software into their internal and external communication strategies and redesigning their traditional knowledge management processes to meet the needs and expectations of global conversational markets and net generation knowledge workers. Knowledge workers have become “net-workers”.

The Online Certificate Program in Social Media & Knowledge Network Management brings together the most important new theories, concepts, and many concrete examples of new forms of knowledge networks. Knowledge networks are hybrid, heterogeneous cross-organizational forms that connect many different kinds of actors in order to create, share, and apply knowledge to solving complex problems in all areas. Managing knowledge in network environments means integrating traditional KM with disciplines such as human resources, organizational development, change management, innovation management, strategy, information technology, sociology, communication science, and network theory.
The Program can be taken as an independent Certificate of Advanced Studies course (20 European Credit Transfer System Points) or as a module in the MBA Knowledge Management Program offered by the Institute for Communicatin & Leadership located in Lucerne, Switzerland.

The CAS Social Media & Knowledge Network Management enables participants

• To plan, initiate, implement, evaluate, and maintain effective, value generating knowledge networks in areas such as research & development, human resources, marketing, internal & external communication, change & innovation management, etc. in private enterprises, public service administration, and educational institutions.
• To take on responsibilities as Knowledge Manager and Knowledge Network Manager in different organizational settings and to direct knowledge network projects and activities.
• To offer effective and innovative consulting in all areas of knowledge network management including network organization development, virtual organizations, informational security and communication compliance, implementing technologies, and knowledge management 2.0.
• To design and manage knowledge network processes

Module 1. Introduction to Social Media & Knowledge Networks
Module 2. Theories and Models of Knowledge Networks
Module 3. Networks vs. Organizations
Module 4. Social Media Marketing
Module 5. Social Media in Knowledge Management & Training
Module 6. Social Media & Web 2.0 Tools & Technologies
Module 7. Management for Knowledge Networks & Social Media
Module 8. Project & Evaluation

Applicants should have successfully completed a university program (normally, BA/MA/MS/MBA) or have obtained a comparable educational level. In addition to this applicants should have at least 2 years of work experience in an area related to the course of studies. Students are also expected have a high level of media competence. Previous experience with Web 2.0 technologies, social networks, and knowledge management is not necessary. Students should have a good command of the English language. The language of instruction is English and German. Communication and project-related work may be in German and/or English.

The online CAS in Social Media & Knowledge Network Management goes beyond traditional knowledge management in its focus on social networks and Web 2.0 technologies and is designed to meet the needs of:

• Decision makers, managers, and innovators in private as well as public organizations of all types.
• Persons responsible for developing and optimizing knowledge sharing, cooperation, teamwork, and communication processes at all stages of the value chain.
• Persons directing projects in innovation, change, research, and development.
• Persons responsible for internal and external communication, marketing, and human resource development.
• Consultants
• IT experts and information professionals, who are responsible for implementing new technologies und encompassing knowledge sharing solutions within and between organizations.
• Decision makers, instructors, and consultants in research, education, and training in both the public and the private sectors.

 CAS

Kursprogramm