Artificial Intelligence (AI) will fundamentally change the tasks and processes around social media content and social media campaigns. This course shows what is possible with the new tools and where human expertise will still be needed.

Please bring your own laptop.

Social media experience on the agency or enterprise side is required.

First experiences with AI are recommended to understand the use cases faster (e.g. read blogposts about it or watch videos, try prompts at ChatGPT, generate images with Midjourney).

To save time during the course, please download the following tools in advance or create an account:

• https://chat.openai.com
• https://firefly.adobe.com
• https://app.runwayml.com
• https://app.heygen.com
• https://www.descript.com (incl. local installation on laptop, if possible)
• https://app.akkio.com
• https://attentioninsight.com

As preparation, we recommend attending one of the following courses:

This course is aimed at individuals who want to increase their efficiency and productivity in planning and implementing social media tasks using AI, such as:

• Head of Social Media
• Head of Digital
• Head of Content Marketing
• Head of Performance Marketing
• Social Media Strategist
• Social Media Manager
• Community Manager
• Performance Marketing Manager
• Content Marketer
• Copywriter

Kursprogramm